​What makes me think I can put something out there when it's all been covered by people way more successful than me?
​
​What I'm offering isn't that different.. how can I compete?

Sound familiar?

Our patterns protect us from public failure and loss in social status

Appreciate them, but don't believe them

How can thousands of marketers all pushing the same general principles all find success?

How can thousands of fitness programs find success given that there's really only a handful of ways to actually stay fit?

Location, background, language, skin color, accent, use or absence of colorful language, communication style, delivery vehicle.. 

All of these things vary from person to person and are valued by different people

This is the value you add... you ability to speak to your person with your unique style

No one else can do it like you

So do you