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Enrico Did Everything Right
He Earned the Spotlight
Enrico isn’t just another influencer who stumbled into growth. He’s a world-class strategist.. responsible for the social growth of some of the biggest names in thought leadership. He built his own audience from scratch. He created content that was binge-worthy, heartfelt, and actually helpful.
By every outward measure, he had made it. His DMs were full. His audience was loyal. His reputation was growing.
But behind the scenes, there was a problem.
No product.
No offer.
No way for people to go deeper.
He wasn’t chasing a cash grab.. he was continuously adding value with integrity. And like many creators who lead with heart, he kept giving without ever building the system to sustain that impact. The result? Quiet friction. Missed momentum. A mission that felt stuck in neutral.
The Nudge That Changed Everything
But someone else saw what was possible.
His girlfriend, Melissa, someone I’d worked with before, reached out. She knew what he was sitting on. She had experienced firsthand what a real funnel could unlock. And she knew Enrico wasn’t the kind of guy to slow down and build the thing himself.
So she made the first move.
What happened next became One Video Away.. and the launch of a movement that was hiding in plain sight.
We Created A Movement
We Mapped His Genius
Enrico had the magic.. but it lived in his head.
Like most naturals, he could spot what was wrong with a piece of content and offer the fix instantly. But ask him how he knew? It was just instinct. Years of repetition. Muscle memory. That’s where we came in.
Through multiple deep-dive strategy sessions.. two hours at a time.. we pulled the pieces out. Slowly. Thoughtfully. We asked the hard questions. Pressed for patterns. Dismantled assumptions. And from the rubble, a real framework emerged.
What had once been improvisation became a step-by-step system. A method Enrico could stand behind. One that didn’t just reflect what he knew—but how he helped others win.
And with that clarity came something powerful: confidence. For the first time, he could articulate the transformation he delivered. And he could scale it.
And Then Everything Clicked
As the framework came together, the energy shifted.
Ideas started flying. Messaging snapped into place. We weren’t just building a course—we were unlocking a mission.
During one of our strategy calls, Enrico said something almost in passing:
"You’re always just one video away."
We froze.
That was it.
That was the story.
His story.
The phrase didn’t just summarize the offer.. it captured his life. One post. One risk. One moment that could change everything.
Suddenly, everything made sense. His past. His audience. The tension creators feel when they’re pouring their soul into the internet with no results. This was the bridge.
It wasn’t just a name. It was a movement. And Enrico had been living it all along. We just gave it a flag to rally behind.
Resistance Almost Derailed the Project
The Pressure Starts to Build
As the framework solidified and the audience waited, Enrico started to pull back.
At first, it just felt like nerves. Some friction. Some hesitation. But something deeper was happening. Enrico wasn’t the type to self-sabotage without reason. So we dug. We talked. And beneath the surface, we found the truth: he was scared of letting people down.
The original plan was a high-touch group coaching experience.. live calls, hands-on support, direct access. But Enrico was already serving high-profile clients at the top of the industry. Time wasn’t just tight.. it was spoken for.
And the thought of showing up halfway for his new students? That didn’t sit right.
He wasn’t afraid of launching.
He was afraid of disappointing the very people he wanted to serve.
That’s when it clicked. This wasn’t resistance. It was integrity speaking up.
The Pivot That Saved the Project
The moment I heard it, I knew what had to happen.
We didn’t double down. We didn’t force the original plan through the cracks. We paused. Zoomed out. Looked at the real constraints.. and chose to lead.
I took the DWY model off the table. Group coaching? Gone. We made the executive decision to reposition everything as a DIY experience: a deeply transformative course and a thriving community that Enrico could support without burning out.
This wasn’t a compromise. It was a calibration.
And that one pivot? It changed everything.
What was once at risk of falling apart suddenly snapped into place. The curriculum flowed. The messaging sharpened. Enrico’s energy returned. He wasn’t bracing for launch anymore... he was proud of it.
That’s what leadership looks like: not sticking to the plan, but sticking to the vision.. and adapting the vehicle to make sure it arrives.
Demand Was Engineered
We Turned Comments Into Leads
We rolled out two lead magnets—strategically positioned to deliver real value and gather the right people.
Enrico’s organic content did the heavy lifting, with comment triggers connected to ManyChat flows. Followers would raise their hands on content—and immediately get guided to the funnel.
We didn’t need cold traffic.
We just needed to activate the believers who were already watching.
Our Funnels Crushed It
The numbers didn’t lie. Each funnel didn’t just work—they worked exceptionally well.
Thousands of warm leads joined the list.
And more importantly, we trained the audience to follow the path: see the content, click the link, enter their info.
When it came time to launch, that behavior was already second nature.
We Got Them to Raise Their Hands Early
Every new lead went through an indoctrination sequence that told the story, built connection, and invited them into the inner circle.
The waitlist wasn’t passive.. it was active.
Enrico created CTAs to drive hand-raisers from his Reels and carousels.
By the time the doors opened, we didn’t have to guess who was interested.
We already knew.
A Clean Win... Right Out of the Gate
The Funnel Hit KPI on the First Try
Funnels are long-term machines. You normally build, test, tweak, optimize... and then maybe you see numbers you’re proud of. But One Video Away came out swinging.
We launched with a 4.3% conversion rate. That’s right inside the high-performing range of 3–5%... on the very first go. No rewrites. No overhauls. Just a tight offer, clean messaging, and a strategy that fit Enrico like a glove.
This kind of start isn’t luck. It’s the result of precision work done up front. And with CRO tuning over time, that number only goes up.
69% Came From the Early Bird List
69% of course purchasers were on the Early Bird List
We didn’t rely on buzz or last-minute FOMO. Nearly 70% of all course buyers came directly from the Early Bird list. They weren’t strangers. They were primed.
This wasn’t just a launch.. it was proof of concept for our entire methodology. From lead magnet to indoctrination to waitlist to sale, every part of the funnel was engineered to build trust before the pitch.
That’s the difference between launching to your audience and launching with them. One converts. The other compounds.
Immediate Impact
Instant Lightbulbs, Instant Buy-In
From the very first login, the vibe was electric. Enrico’s community rushed in with excitement and jaw-dropping comments.
“this is amazing!!! I am so glad I signed up!”
“[The Checklist is] honestly a cheat code”
“Excited to keep learning and growing with you all.”
That’s when we knew it had landed. Not just the funnel.. but the framework.. and the community. The ideas were resonating and sparking creative breakthroughs. People didn’t feel like they bought a course. They felt like they found the answer.
And for Enrico, that was everything.
Real Wins. Real Fast.
The stories started rolling in fast.
A content creator who had everything "click", after 10 years.
A coach who went viral and gained 200 followers from a single video.
A founder who finally understood how to use social strategically.. not just to chase views.
One Video Away wasn’t built for vanity metrics. It was built for traction. Application. Confidence.
And within days, people were already stacking wins they’d been chasing for years. That’s what happens when a course is rooted in real-world experience... not just theory.
Built to Convert. Built to Last.
We Ran It Back—and It Hit Again
After the first launch, we shut the cart down. Clean break. No drawn-out scarcity tactics.. just a confident close.
Months later, we reopened the same funnel. No tweaks. No new video. Just a fresh round of social traffic and a short burst of promotion.
And guess what?
It converted just as well.
This wasn’t a fluke. It was a formula.
We now had proof that the system wasn’t just “working”.. it was repeatable.
When you build the right offer, with the right message, for the right person.. you don’t have to start from scratch every time.
You just turn the key.
Recurring Revenue: Built-In
And now.. new money keeps showing up each month.
Every customer who joined One Video Away was given a 3-month trial to the community. Not as a "filler".. as a strategy.
Why? Because on day 91, those trials roll over into paid subscriptions.
And that’s where the real leverage lives.
Three months after launch, Enrico now gets deposits into his account without a single new sale. Not from upsells. Not from ads. Just from a smart structure that keeps paying him for the audience he already served.
This is what a machine looks like.
MRR. Momentum. And peace of mind.
Everything Locked In
His Message Finally Has a Home
Before, Enrico’s brilliance lived in his content.
Valuable, yes.. but fleeting. One great video after another, pouring out value with nowhere to direct the energy.
Now every piece of content has a destination. Every post, every podcast, every live session ties back to One Video Away.
It’s not just a product—it’s the vessel.
A place to hold the impact.
A brand to build around.
He’s no longer throwing sparks into the void.
He’s lighting a fire with intention.. and the movement keeps growing.
The Funnel Runs. He Builds What’s Next.
Now that the funnel is delivering results.. and recurring revenue is coming in.. Enrico has space to expand.
The plan?
A mastermind for elite creators.
In-person retreats with soul.
Strategic consulting for teams ready to scale content with purpose.
He’s building a value ladder. Layer by layer. With time, vision, and a rock-solid product that powers it all.
This is what it looks like when everything’s in its right place.
2025 Linchpin Funnels