As the Attractive Characters and Artists of our businesses we can put an inordinate amount of attention on our product.
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​Hormozi says the product quality is one of the largest levers you have to make marketing easier. 
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​Our Identity become entangled in the thing. It's a part of us.
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​But to our customer, it's a tool, a stepping stone on the larger path.
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​This is a good thing!
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Because once they get the result your product delivers, they've achieved the new identity, then they've got new problems.
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This is where you step in again and serve them up the next solution!

"Wow, they've thought of everything!"

​And if you're not there to solve those problems, someone else will be.
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​So make you product good, probably better than it is, get results for your clients, then serve them at the next level.
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​What can you do to serve your clients at higher levels?
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​Drop a comment below