The best offer in the world won’t make a dime if no one sees it.

Here’s how to get leads before you launch... without wasting months or money.

I see it all the time…

Someone builds the perfect VSL, challenge, or course.
They pour hours (and thousands of dollars) into a funnel...
But it flops.
Not because the offer’s bad...
But because they never built demand first.

So here’s the process I use to test fast and win faster.


Start with the Next Problem

Build a lead magnet that solves one specific problem insanely well.
The kind that your dream customer is already searching for.
Then, make sure your main offer is the next logical step.
This builds momentum and trust.


Warm Them Up With Story

Don’t just drop them into a sales funnel.
Create an email sequence that shares your story about how you solve their problem.
This positions you as the one they trust to help with the next step.


Launch With a Waitlist, Not a Wall

Instead of sending them to a complex funnel,
Use a simple “coming soon” or waitlist page.
Headline. Subhead. 3 bullets. One CTA.
Now you’ve got a real-time test market... without the risk.

Do this until you’ve got a few hundred leads.

If people join? Great... your offer works.
If they don’t? Even better... you just saved $10K+ on the wrong funnel.

This is how we launch smart.
This is how we build momentum before we build complexity.

🚀

​- James