You ever notice how Resistance and Distraction rarely look like laziness?

They looks like busyness.

They shows up as a perfectly logical to-do list full of everything but the thing that actually matters.

For me, Resistance says things like...

“I’ll just finish this client project first.”
“Let me get my daily post locked in.”
“Let me see if anyone needs something from me.”

All perfectly reasonable.
All lies.

Because the real thing I’m avoiding is the thing that scares me... the thing I could fail at.

Check this out:

“We are kept from our goal not by obstacles but by a clear path to a lesser goal.” - Robert Brault

I first heard that quote from Benjamin Hardy and it hit hard.

That’s me in so many instances.
I can justify anything when I’m afraid of failing at what actually matters.

So now, when I catch myself getting “too busy,” I ask one question:

What am I avoiding?

Then I do that first.

Because your breakthrough won’t come from doing more...
It’ll come from doing what you’ve been avoiding.

👉 So here’s your challenge:
What are your “lesser goals”?
What’s the big goal you’ve been avoiding — the one that actually matters?

Write it down.
Face it.
Then move toward it today.

🚀

- James

PS: If one of those “avoided goals” is finally building the high-ticket funnel your business deserves — the one that closes big deals and adds recurring revenue while you sleep — join us at the next Linchpin Jumpstart Weekend (Oct 31–Nov 2).

You’ll leave with:

✅ A high-ticket funnel that closes.
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Spots are limited, and we’re already filling up.
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