When we send emails in an abandoned cart sequence, you don't want to keep sending messages after the customer has purchased.

Which is why we check for the presence of a tag or product purchase before sending an email.

Adding one check is fine, but when you've got 3 or 5 or 7 emails, that's a lot of conditional checks.

This is where the Goal workflow step really shines.

With the Goal step, we define the success condition once.

As the workflow steps are executing the goal condition is evaluated. When it's true, the goal is triggered and allll of the steps in between get skipped.

No more branching conditional craziness!

Use this the next time you create an AC sequence to drastically simplify the workflow.

Who's ready to do this?