Why would you ever make a bad offer?

Sounds dumb, right?

But here’s the thing—sometimes the “bad” offer is the one that makes the good offer sell like crazy.

It’s called a decoy.

People don’t make decisions in a vacuum. They compare.

Here’s how you use it:

👉 Put a stripped-down option next to your main offer at the wrong price. Suddenly your main offer looks like a no-brainer.

👉 Create an overstuffed, overpriced “all the bells and whistles” package. Nobody takes it, but it makes your mid-tier look balanced and smart.

👉 Frame your continuity next to a painful one-off price. That monthly option instantly feels safe and predictable.

The funny part?
No one buys the decoy. That’s not the point.

The point is, it makes your real offer convert.

So yeah… sometimes the smartest move you can make is to launch a bad offer.

🚀

​- James