A lot of my clients are attractive character types who have no desire to get under the hood.
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​But some of them have the technical aptitude, copy skills and marketing strategy figured out, but they're still dead in the water.
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​Why is that?
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**​Analysis paralysis**
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**​Fear of failure**
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**​Perfection as a Distraction**
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**​Fear of Vulnerability**
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A lot of really smart people tend to have healthy internal critics that keep them from making mistakes.
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​This leads to "researching" every piece of software, marketing framework, AI tool available so they can "skip" the pain of failure.

None of this moves the needle forward on their businesses.

There is the feeling of progress without any of the results.

The solution?

Decide, commit and pivot to a new software or framework IF you run into a problem.

That or just hire someone to do it for you.