You can point.
You can blame.

Or…

You can listen.

They didn’t sign up?
Good.
Tweak the message.

They didn’t show up?
Good.
Fix your follow-up.

They didn’t stick to the end?
Good.
Make the presentation tighter.

They didn’t buy?
Good.
Rebuild the offer.

Every silence is a data.
Every no is a signal.

You’re not failing.
You’re collecting feedback.
Refining.
Sharpening.

That’s the game.

The market speaks.

Are you listening?

​- James