You know you need to put yourself out there.

You know your message matters.

You know it’s the key to making an impact.

But when it’s time to hit “post” … you hesitate.

What will people think?
What if they don’t get it?
What if they judge me?

So maybe you hold back..

Stay in the safe zone..

You make it easy to digest..

And in doing so, you strip away the very thing that would have made it resonate.

The people who stand out..

Don’t play it safe..
Aren't trying to be for everyone.
Don’t filter their message to avoid discomfort.

They own what they believe.

That means standing in the discomfort of knowing that not everyone will agree.

Not everyone will like it..

Not everyone will get it..

But the ones who do?

They’ll remember you.

They’ll trust you..

They'll share your stuff..

They’ll buy from you..

And because of you.. they’ll move forward.

They’ll change, grow.. act..

They'll transform..

That’s impact.

And it only happens when you refuse to stay small.

🚀

​– James