Everyone's obsessed with getting more leads.

More leads, more leads, more leads.

I used to think that was the whole game too.

December 2023 changed that.

Alma and I got back from visiting family. Everyone else was in the holiday spirit. I wasn't.

Leads had gone quiet, like they always do that time of year, and I was doing the thing every service business owner does when the pipeline slows down.. just staring at it.

We went for a walk. Started talking about clients we'd already served. Good work, finished projects, relationships we built and then just.. let go of.

That's when it hit me.

We'd been taking people who loved and trusted us and handing them a "good luck" once the project ended.

Felt like a disservice.

Here's the thing I didn't realize I believed.. growth only comes from new customers. More outreach.. more referrals. If leads dry up, you're stuck.

So we flipped it.

Looked at everyone we'd already served.

Built a retainer offer for ongoing service instead of a one-and-done project.

That offer got us out of a real jam that December.

It's been one of the most stable parts of the business ever since.

If your revenue only moves when new leads show up, look at who you've already served first.

This is exactly why I rebuilt the FunnelPulse Agency Partner program.

Same idea. Monitoring is a service your existing clients already need, whether they know it or not. You add it to what you're already doing for them, and it turns into recurring revenue you don't have to go chase.

10 spots. Closes August 2nd at midnight.

👉 go.funnelpulse.com/agencies

🚀

​James