Your Funnel Might Be Bleeding Money… And You’d Never Guess Why

If your ads aren’t converting the way they should..
There’s a good chance it’s not the ad.
It’s your page speed that’s killing you.

Most people obsess over copy, creative, targeting (before Andromeda anyway)..
But here’s the thing isn't obvious:
Facebook is judging your landing page harder than you think.

And not on the stuff you’re thinking about.
They really care about how fast it is and how relevant it is.

Facebook checks your ad-to-page relevance.
If your page doesn’t match the promise of your ad..
your relevance score tanks.

Slow pages get punished.
Facebook literally penalizes slow load times.
They’ll bury your ad because slow pages create bounce rates that make them look bad.

Mobile is the majority.
Most Facebook users are mobile..
and Facebook rewards pages that load instantly on phones.
If your page chokes on mobile? Expect higher costs and lower impressions.

So if you’re running ads.. or thinking about it.. and your funnel isn’t loading fast..
You’re paying more than you realize.

Use a tool like Funnel Pulse, GTMetrix or Google's Dev Tools to make sure your landing pages are lightning fast.

LMK if you want performance tips down below and I'll put them in another post..

🚀

​- James