You’re building your funnel.
Trying to write the headline.
Explain the offer.
To make it hit.

But it feels off.
Average.

You start tweaking words.
Playing with colors.
Switching frameworks.

That’s not the problem.
You don’t need another tool.
You need to go deeper.

Reset.
Go back.
Into the product.
Into the buyer.

What are they really afraid of?

What have they already tried?

What do they desperately want to believe?

Once you hit that layer...
Copy flows.
Hooks sharpen.
The whole thing gets fun again.

Depth is the unlock.
Go there.

🚀

​- James