Where Do You Put the OTO in a Webinar Funnel?

Confused about where to place your OTO in a webinar funnel?

Here’s how I stack backend offers without killing conversions.

Someone asked this in one of the upper level ClickFunnels groups.

“Where do I put the annual option? Right after the order form? Before the confirmation?”

An annual MIFGE offer on a webinar can be tricky.. Here's how I handle it.

Make Your Level 1 and Level 2 Products "Upgradeable"
Leverage the subscription upgrade feature for CF2 products. The lets them upgrade from monthly to annual or from Level 1 to Level 2.

Sell Your Level 2 Annual on the Webinar.
Make it your back end offer be a 12 month bulk bundle of your Level 2 (DWY) offer. It’s your transformation-tier, not your tester-tier.

Downsell to Level 1 Annual via Email.
A week later, if they didn’t bite? Hit 'em with the simpler, lower-commitment continuity. This is where the Linchpin ecosystem keeps the revenue flowing.

Want to see how I structure my webinar funnels and setup upgradeable products?

Drop a “💥” below so I know you want it and I'll make a step-by-step video.

🚀

​- James