I was talking with a client today about the Dream 100.

He was on board with the idea and saw the benefit but was wondering when it's enough and you can move on.

I told him that you never really stop.

It's an endless source of content ideas

It helps you stay on top of the pulse of your industry

And the Attractive Character Flywheel will keep things flowing for a while for sure, but ​without your face popping up, people won't know to check you out!

I can see delegating the engagement at a certain growth point, but my gut says that keeping the Attractive Character on engagement duty yields the best results. It's certainly the most authentic option.

What do you think?