**What Is Linchpin And Why Should You Care?**

Russell has shifted all of his businesses to Linchpin

His latest book is called The Linchpin

FHL 2023 was entirely focused on Linchpin

If you've stepped away for a few months you may be wondering, 'What the heck is Linchpin'?

Linchpin is a continuous value exchange between you and your customers.

It focuses on continuity via memberships, subscriptions, SaaS and other forms.

It has a trick up its sleeve that has you spend challenge and webinar back end revenue on ads so that you can get more members into your continuity.

We cover "Linchpin 101" in the Linchpin 'Missing Map' Challenge.

​Comment 'map" below to get your free ticket.