I had the privilege to attend a private mastermind meeting where Steve J Larsen gave a powerful presentation.
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​One of the central points surrounded the idea of marketing vs sales.

Ready for it??

Deep breath in... and release..

A "sales" funnel is for sales. 

😮

You can't solve a "marketing" problem with another "sales" funnel

Marketing is all of the stuff you do to get someone to raise their hand and say "how much?"

Sales is what happens after.

Spreading your sales message to markets of people who haven't yet raised their hand is what makes your content uncomfortable and awkward. 

He's got a whole framework for how to properly hook your audience and get them to raise their hand.

I can't wait for him to flesh this out further and share it with us.

It's gonna be transformational!
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