You've got the perfect avatar, offer and funnel...
Traffic is flowing and your offer is converting!
But even with a successful 5% conversion rate you're missing 95% of your potential customers!
Enter the tracking pixel.
Large advertising platforms like Google and Meta love to help you, your customers and themselves
When you give them information about who is visiting and what they're seeing, they can help you to serve ads to people who have visited your site but not taken identifying action, such as submitting a form.
This lets you retarget folks that land on your Linchpin MIFGE funnel for example, but don't opt-in to view the order form.
You can show them an ad on Facebook or Google that calls them out for starting the process but not finishing and invite them to finish signing up!
Once you get their email address, you can just shoot them emails for followup.
Pretty cool right?
Here's another thing you should know.
Pixels are technically going away, due to privacy restrictions of the browsers, but don't fret...
Google and Meta have server side tracking solutions that will continue to gather data on your behalf...
And ClickFunnels 2.0 already has the ability to send server side data to Meta!
So if you haven't already, get some tracking on your funnels so you can increase conversions and serve more customers!
Oh and you should know that we install tracking pixels for you when you work with us to build your Linchpin funnel system 😉
Chief Funnel Builder at Linchpin Funnels
We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!
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