I was rewatching a training Russell gave about traffic and he dropped a staggering stat.
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​ClickFunnels spends more money each month on ads than most businesses make in a year...
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But they make waaay more money from their emails!
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​This really got me thinking...
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​As a technician, I've tended to focus on the funnel building part of my business.
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​I pride myself in delivering high quality, beautiful funnels.
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​But that's only part of the game...
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I've been neglecting my list!
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​So now I've adopted a new mantra..

"I'm in the 'sending emails' business"!
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Because I'm an action taker, I sent an email last night that added value and had a CTA at the end...
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​And wouldn't you know it..
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​I got 3 opt-ins and 2 trials to my MIFGE funnel!
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​So I'm definitely going to be adding more value via email in the future.
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​This boring old tool from the 1900s is _essential_ to our businesses.
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​Have you been nurturing or neglecting your list?
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​Drop a comment below.