


Since the No BS Letter offer is now closed I thought it'd be a great time to revisit it and dissect its features so we can leverage them for our own MIFGE funnels.
Brand On Top - This matters if your brand is recognizable. Keep it throughout your funnel steps for a cohesive trust engendering user experience.
Curiosity Inducing Headline - Ask a question that make the viewer curious about why this thing exists
Desired Result Headline - What is it and what does it do for them?
Video Sales Letter - A video version of the features and benefits of the offer
Free Gift - What do they get just for saying "Maybe"?
CTA Button - Use "Just for saying 'Maybe'" and "Test Drive" if you've got a free trial to not make it a Yes/No decision now. It's a "Maybe"
Social Proof - Pour it on!
MIFGE Headline - Spell out the MIFGE value
Mini Sales Letter - All positive, towards pleasure, no pain.
Mega MIFGE Mockup - Load up the value and jack up desirability to the max!
No need to break false beliefs in this funnel since it's aimed at warm traffic.
Which if these elements will you put in your next MIFGE funnel?

Chief Funnel Builder at Linchpin Funnels
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