I'm going through Yara Golden's Warm Up sequence every day this week so we can level up our Linchpin Attractive Character Flywheel Newsletters and today we're talking about Email 2!

In email 2, your goal is to let them know what you do!

One caveat here is you should avoid jargon completely.

Use "kinda like" bridges to relate what you do to things they're already familiar with so you keep their interest

Here's what it should include:

When did you realize this was a problem for other people?
Did you learn this from someone or did you create it? Always give credit to the creator.
When did you know that this is what you were meant to do?

Stuff this in your warmup workflow and drop a one day delay right after and let's get ready for day 3!

Check out the Linchpin Jumpstart Challenge for more!