At FHL 2023 Russell talked a lot about the Attractive Character Flywheel

A big focus was on shorts, both in his initial presentation and Eric Thayne's entire talk.

Shorts are more widely distributed than your regular posts so it's no mystery why these are so powerful.

Here's the secret recipe for free traffic:

Get Eric's 60 Second Perfect Webinar post format found at videocontentframework.com
Create a post every day and put it out on all shorts platforms, including Twitter/X!

That's it!

Doing this has been the key to success for so many businesses including my own.

The big thing is doing it every day, no matter what.

To help there, commit to posting every day with an accountability partner. Ted Harty is mine!

Who's down for that?