In our funnels, we want one CTA that either captures contact info or processes a payment.

Even our Funnel Hub should mostly be CTAs to get clients either on our list or shuttle them off to one of our funnels.

Sometimes though we want to give our customers direct access to us..

In our membership sites and application funnels it's common to give phone numbers and email addresses for support purposes or sales opportunities.

We can make these contact points one-click affairs by using URI schemes like tel: and mailto:

Using these prefixes tells our browsers that the data is for a phone number or email address and the appropriate app will launch when tapped!