One of the highlights of FHL 2022 was Ed Mylett's talk
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​A key takeaway is that your prospects don't necessarily need to believe that your stuff is going to work
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​But the need to believe that *you* believe that it's going to work!
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They're seeking certainty.. that's really what we're selling anyway right?
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So what would you have to do in order to convey to your prospect that you actually are certain that your offer will work with total belief?
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​Drop a comment below