When we are in a sales conversation we are not persuaders, "arm twisters" or "pressure appliers".
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We are merely facilitators.

My friend Anas says, "​You facilitate the best decision that the buyer could make for themselves, their family, their future."
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​It's our job to facilitate a yes or no decision that fits in their best interest.
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​He goes on to say "A buyer is always in the driver's seat, but _where_ they want to drive, that's up to them!"
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They will end up in one destination or another.
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And *here* is where it's on *us* to serve.
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​They can end up at an undesigned destination, driving what they *don't* want to drive, living where they *don't* want to live, hanging with people they *don't* want to hang with, eat what they *don't* want to eat...
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​Or they will end up in a well designed destination, driving what they *do* want to drive, living where they *do* want to live, hanging with people they *do* want to hang out with, eating what they *do* want to eat.
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​Your product or service enables them to be where they want to be.. that's why you're talking with them.
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​It's your moral obligation to facilitate the best decision for them.

This is why sales is service.
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Are you ready to serve?