You get them to say yes to continuity…

But then what?

Here’s what we just did on a client pre-launch:

 • 14-day trial with a $97 setup fee.
 • On the next page, we offered the same membership but gave them an annual upgrade option.. 12 months for the price of 10.

No pressure.
Just simple math.
If they love it, let them commit and save.

We sold two annuals on day zero to the early birds.
$2970 x 2 = $5,940 in up-front cash..

Before the full launch even opened!

Why did it work?

Because the offer was great.
And the trust was there.

When belief is high, people want more.
Your job is to let them buy it.

So on your next launch, don’t stop at the trial.
Stack the annual.
Extend the yes.

That’s how you build with momentum.

🚀

​-  James