When I was 18 I used my debit card to get a credit card so I could buy a home studio.

I had dreams of being a world class electronic musician.

Serious musicians have serious gear.

So I spent.

And when I didn't have serious results...

I spent some more.

I kept buying pieces of gear and more racks to hold the new gear...
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I ended up getting over ten thousand dollars ($19k in 2024 dollars) in debt, and hadn't finished a single track.
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Serious tools didn't make me any better.​

It's not about the tools.

It never was and never will be.

People make more happen with less every day.

You know what they do have?

Vision, consistency, focus.

Before you go to the next coaching program, piece of software or guru, ask yourself...

"Have I mastered what I have already?"

If you don't want to get good with the tool, hire someone who is.

If your tool is ClickFunnels, I'm your guy.
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​- James