Before you launch your funnel…
Slow down.
Breathe.
And run through this.

Most funnels launches silently fail..
Nearly 100% of them have some kind of dumb "leaks".. bugs.. human error.
A button that doesn't work halfway down the page.
A workflow that's not enabled.
A mobile layout with giant text.

One untested upsell flow can tank a whole launch.

If you want a clean launch, here’s the checklist.

Don’t skip it.

*Lead Acquisition / Entry Points*
- Inspect every lead funnel. Desktop + mobile.
- Check white space. (Readability boosts conversions)
- Buttons → desktop + mobile.
- Pop-ups → desktop + mobile.
- Images → cloned properly for mobile so they don’t appear under everything.
- Submit button works (you’d be shocked).
- Thank You page actually links to the resource.
- TY page gives a next action → free trial, webinar signup, something.

*Workflows + Automation*
- Workflow exists.
- Workflow is enabled!
- Tagging fires.
- Notification fires.
- Confirmation email sends.
- Indoctrination sequence kicks off.
- Indoctrination emails link to the offer.

*Offer Funnel QA*
- Font sizes look clean on desktop + mobile.
- White space balanced.
- All CTAs work.
- Don’t under-do CTAs. Don’t over-do them.
- Privacy policy / Terms / Legal links all point to the right place.
- OTO or thank-you page → gives a next step, not a dead end.
- Opt-in workflow fires.
- Abandoned cart sequence fires.
- Abandoned cart STOPS when purchase happens (most people forget this).
- Calendar timers → confirm day/date.
- Relative delays → check every one.
- Every email link → test it.
- Replay/indoctrination pages exist + work + look good.

*Checkout/Order Form Checks*
- Right product attached.
- Right price or variant.
- Test a purchase with test card.
- Workflow fires correctly.
- Course access granted.
- Resources delivered.
- Third-party tools integrated.
- Use fresh test emails in an incognito window.
- Check profile tags + workflows firing.
- Nurture content emails kick off.
- Upsell abandoned cart → firing + stopping correctly.

*Domain + Tracking*
- Domain resolves with AND without www.
- Domain resolves with AND without https.
- All pixels installed.
- Analytics installed.
- UTMs passing across pages.
- GA/Tag Manager events firing (Lead, IC, Purchase).

*Performance/Correctness*
- GTmetrix test: Page loads in 2–3 seconds.
- No console errors.
- Run every upsell/downsell flow and make sure it hits the right next page.

*Browser Compatibility*
- Chrome
- Safari
- Firefox
- Mobile Safari
- Mobile Chrome

*Email Deliverability*
- Send test emails to: Gmail, Outlook & Yahoo
- Check: Spam, Promotions, Images load, Buttons render

*Video Hosting*
- Videos playable
- Autoplay (if needed)
- No related videos
- No expiring links

*Accessibility / Usability*
- Contrast good
- Buttons big enough
- Headings structured
- No text overlaps

*SEO + Social Metadata*
- Title tag
- Meta description
- OG image
- OG URL (pointed to the right final page)
- Favicon in place
- No accidental indexing or “noindexing”
- Social preview looks good when shared

*Backup + Recovery*
- Duplicate your funnel
- Export pages
- Save scripts somewhere safe

There are a million things that can go wrong during a launch.
Protect yourself.

If you run through this whole list..
Your funnel’s going to be tighter than 99% of the ones out there.

Most people don’t fail at the sexy part of funnel building.
They fail at the boring parts.

Do this right..
Or get someone to do it for you.

🚀

​- James