Linchpin Funnels Blog/The Truth About Online Growth: Why Relationships Matter More Than Followers

The Truth About Online Growth: Why Relationships Matter More Than Followers

10,000 people on a list.

And not much to show for it.

No engagement. No buyers. No momentum.

That’s where my client was when we started.

A real author. A real publisher. Five books under his belt.

But online? A few good ideas, poorly executed.

Worse..his best connections had gone cold.

He had the contacts. But no connection.

So we went back to first principles.

Build authority.

Rekindle relationships.

Leverage Dream 100.

Create a podcast that’s a strategic asset.. not just content.

And today? It worked.

A NYT bestselling author... someone he lost touch with..
wants to be on his show.

Just like that, momentum.

You might think you need a bigger audience.
What you might need is better relationships.

This game isn’t about followers.

It’s about connection.

Start the conversations.

Make people want to listen.

Do that… and let the floodgates open.

​– James

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Hi, I'm James Curran

Chief Funnel Builder at Linchpin Funnels

We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!

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