Everyone reading this wants to launch a funnel that makes them a lot of money.
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​Here is how to not do that:
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​- Research a bunch of different marketing frameworks and compare the endlessly until you get to the point that you get it narrowed down to two, get decision fatigue and go fuel up on emotional junk food via social media.
- Never decide on a niche and try to get it to a general audience.
- Work on the whole thing solo without getting anyone else's opinion, especially not your avatar, which you haven't clearly defined anyway.
​- Abstain from generating a list of traffic sources in place virtually guaranteeing that no one sees your funnel when it launches, no one buys and you label yourself a miserable failure.
​- Do nothing to promote it post-launch and think simply that its existence as a place on the internet should be enough for your people to find you.
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Got it?
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​- James