Ever tried selling tickets for a multi-day event with a funnel?

It should be easy.

Pick a date. Check out. Get the right access.

But that's not how it works right out of the gate..

Instead, you end up manually tracking who picked what, scrambling to send the right links, and praying no one gets left out.

Gross..

That’s where Product Variants saved me.

Instead of creating three separate funnels, I made one product with three variants...one for each date.

Customer selects their date at checkout.

After purchase? A conditional check determines which date they picked, so the workflow:

- Tags with the specific date
- Sends the right confirmation
- Counts down to the correct event
- Delivers the exact access link

No manual work. No mistakes. Just clean automation that does what it’s supposed to.

If you’re running an event with multiple dates, this is how you avoid the nightmare.

Build once. Automate everything. Keep it simple.

🚀

​- James