One of THE COOLEST features of CF2 that I haven't found anywhere else is the ability to upgrade (or downgrade) a subscription product seamlessly with a single funnel transaction.
This lets you sell a lower priced item to open the buying loop and then immediately offer an upsell to a higher priced subscription that has more features, more access to you or a bundle of 6-12 months at once.
This lets you offer more value during the open loop of a sale instead of having to wait for a follow up funnel upsell, increasing your Average Order Value and Return On Ad Spend in a single funnel.
Here's how to do it:
- Create a subscription product in CF2, but don't add a price.
- Edit the product and scroll down to the Variants section.
- Create a variant Option and Value. If you don't know what to pick name the option Level and the value Level 1.
- Save the product and reload, then scroll back down and edit the variants.
- Create a Price Override and put in the monthly price.
- Then create another Price Override and put in the increased price. A common option is 12 months for the price of 10.
- Then scroll down and create an Upgrade instance. This is where you associate the prices so that they are upgradeable.
- Now when you drop your product in the funnel make sure the correct price (the one you made the upgrade from/to) is in selected and that upgrading is enabled and BAM! You've got it.
Now, when someone buys your lower price and your upgraded price, CF2 is super smart and subtracts the first price from the second price while also upgrading to the higher priced subscription.
Super handy and awesome, right?
I cover this an more in my Linchpin Launch Accelerator membership.
Click Here to find out more.
Chief Funnel Builder at Linchpin Funnels
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