Linchpin Funnels Blog/The Real Pain Points No One Talks About (But You NEED to Address)

The Real Pain Points No One Talks About (But You NEED to Address)

Gut check...

Are you really speaking to your audience’s pain… or just dancing around it?

Most are only touching on surface-level issues—things like "feeling overwhelmed," "feeling burnt out," or "feeling unsupported."

Right direction, but not deep enough to move anyone emotionally

Today, I spoke with a client who works with stressed-out, overwhelmed moms.

She talked about their feelings of guilt, burnout, and isolation.

But I pushed her to go beyond that… to dig into the real pain that no one talks about.

And then, something clicked.

Because here’s the truth...

Those moms aren't just burnt out from "doing too much."

They’re drowning because the people they love most don’t understand their struggle.

They feel alone, not because they’re physically by themselves, but because their husbands aren’t there for them emotionally.

They carry guilt, not just from missing soccer team meetings or being too tired to play, but from feeling like they’re failing as both a mom and a wife.

This isn’t just surface-level pain.

This is real, raw, unfiltered pain that they’re afraid to say out loud.

Imagine if your marketing could hold up a mirror to that level of honesty.

Imagine the connection, the trust, the understanding.

That’s what moves people.

That’s what gets your message heard.

I challenged her to go through each pain point—guilt, burnout, feeling alone—and perform the 5 Whys exercise to peel back the layers until she hit the root of the issue.

Because that’s where the magic happens.

So next time you sit down to write, ask yourself..

Are you willing to get uncomfortable?

Are you willing to dive into the pain points your audience feels but won’t admit?

Real power comes from this depth.

​Speak to the truth.

Speak to the rawness.

Speak to the parts of their story that no one else will.

And watch as they finally, finally feel seen.

🚀

- James

customer1 png

Hi, I'm James Curran

Chief Funnel Builder at Linchpin Funnels

We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!

Now It's Your Turn!

Join the Linchpin Funnel Hackers Collective and get your Free Linchpin Funnel as a Bonus!

Copyright © 2023 Linchpin Funnels
Privacy Policy | Terms