Launches create excitement and tons of cash when you do it right.
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​But you can also do it wrong and waste a ton of money.
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​Ads are rad when you know what you're doing, or pay someone else to do it but a great way to go broke when you don't.
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​Here's the zero ad launch strategy from the Linchpin book:
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​- Create a simple Coming Soon waitlist funnel that captures name and email.
​- Put that funnel in your social media bios and update your FB banner to tell people to sign up.
​- Go into groups with 100k+ people and answer people's questions as well as you possibly can without asking for anything in return.
​- Spend a week talking about your upcoming launch and let people know that your early bird wait list is closing soon.
​- Spend the next week with a launch campaign to your early bird list first, then everyone else.
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​And if you get _enough_ people on your early bird list to make retargeting ads effective, go for it!
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​Ready?
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​🚀