Linchpin Funnels Blog/The One Traffic Mistake You're Probably Making

The One Traffic Mistake You're Probably Making

When I ran my first challenge with my wife, we pulled out all the stops.

I had a pixel perfect funnel hacked copy of Tony Robbins' Time to Thrive Challenge, in purple.

We had all the broadcast emails and abandoned cart emails ready to fire.

I created 3 different ads and applied everything I'd learned and....

We proceeded to pour $1200 down the drain... 🚰

Why?

Because our messaging was off on the ads. 🚫🎯

​In Traffic Secrets Secret #2, Russell talks about entering the conversation happening in your customers' mind.
​
He tells us that every human on the planet is moving in one of two directions, away from pain or towards pleasure.

Figure out what it is for your dream customer and it all gets easier.

In the book he specifically asks us to write down at least a dozen things that they're saying or thinking, making sure they are statements that begin with "I".​
​
- "​I know I need a funnel, but I want no part of building one myself"
​- "I get overwhelmed when I look at all of the marketing possibilities.. I just want one that will work so I can focus on what I do best."
​- "I do not want to go to another course and watch a bunch of videos.. I just want it done for me."
​
Once you know what these are, your content and ads will be much more relevant and effective.
​
Imagine how many more people you can help when they just *know* that you really *get* them?

When you see them in a way that no one else does, each post, each ad, each video will be much more effective.

So.. now that you know this.. are you gonna do it?

Are you gonna sit down and write at least 12 statements either going towards pleasure or away from pain?

I will.. let's hold each other accountable and do it together.

Drop your list below.

πŸš€

- James

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Hi, I'm James Curran

Chief Funnel Builder at Linchpin Funnels

We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!

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