You ever get to the end of a webinar and freeze?

You’ve shared your three secrets
You’ve shown the proof.
You’ve taught your face off.

But now it’s time to transition into the pitch..

And suddenly your voice tightens.
You overthink every word.
You either rush it.. or stall and fumble.

I’ve been there.

Luckily I also got help from Russell Brunson.

Here's what I learned:

Don’t just go from teaching to selling

You begin preparing them from minute 0 by leveraging trial closes.

Then, when it's time to sell.. say something like this, in your own words and lingo:

“How are you all feeling?

Does anyone feel like it's a lot of info/drinking from a firehose?

This framework is proven to get results but it can seem like a lot.

What I've found is that most people that come to an event like this get excited, but never actually take action to get the transformation.

So to help out, I've put together a program that will not be for everyone, but for some of you, it'll be the perfect way to take action and follow through to achieve this result.

Is it OK if I spend the next 10-15 minutes walking you through a solution to fast track you to get the transformation?

<you raise your hand on camera>

Raise your hand or put a 1 in the chat if you're ok with me spending just a few minutes to walk you through this..”

Boom.

You’ve softened the wall.
You’ve gained permission.
You’re not selling.. you’re serving.

Russell taught me this.
I’ve used it myself.
It works.

So next time you hit that moment of truth..

Don’t panic.
Ask.
And keep it simple.

🚀

​- James