I sat in an airport this morning and had a thought.

My app and my funnel don't talk to each other.

They should.

Here's the thing.

When someone uses your app, stuff happens. They sign up. They hit their first win. They log in every day for a week.. or they don't log in at all.

Those are signals. And right now most of us just ignore them.

What if we didn't?

What if every time something happened in your app, it sent a little flag to your funnel?

They sign up.. flag goes up.. welcome emails go out.

They hit their first milestone.. flag goes up.. those starter emails stop and new ones start.

They go two weeks without doing anything.. flag goes up.. somebody reaches out to check on them.

Your app can see what's happening with every single customer.

And it can do something about it.

Send the right email at the right time. Reach out before someone gives up. Stop sending stuff that doesn't fit where they are anymore.

You can even build a simple screen that shows you who's doing great, who's stuck, and who hasn't shown up in a while.

No more guessing.

No more finding out someone cancelled and wondering why.

You sold them a result. This is how you actually make sure they get it.

If that's the kind of thing you want to build.. come hang out.

www.facebook.com/groups/appsandfunnels/

🚀

​- James