In Linchpin, all roads lead to Continuity.
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​Every offer, every Dramatic Demonstration, every piece of content is ultimately a drive to more paid subscribers.
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​There's a temptation to run a challenge, make some back end cash and pocket it.
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​In Linchpin, that's your SLO. 
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​Take that money and put it towards paid traffic for the next iteration of your challenge.

Because remember, like David Frey says:
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If you don’t have continuity… then you don’t have a business.

​What's your continuity now or what would you like it to be?