Most funnels stick a Self-Liquidating Offer (SLO) on the back of a lead or event registration funnel.

A $7, $27, or $47 offer… hoping to break even on ad spend.

Hoping to get leads for free.

When it works.. it works!

But in Linchpin, we do it differently.

We flip it.

- Instead of selling a low-ticket SLO after they opt in…
- We put a trial to our continuity offer first—right after they register for the Dramatic Demonstration (challenge, webinar, event).

THEN we take all the money we make on the backend… and use that for ad spend.

Now we’ve got cash flowing in to buy more traffic.

More traffic = more free trials = steadily stacking MRR.

And that’s the game.

Not scrambling for the next sale.

Not starting every month at zero.

The entire Linchpin playbook is in The Linchpin Book by Russell Brunson.

Go study it.

🚀

- James