You’re building something great.
But you don’t have a list.

That’s the real problem.

You’re focused on the offer, the design, the details…
but launch day comes...
and there’s no one waiting.

Because you didn’t build anticipation.

Here’s the move:

Set up a waitlist funnel.

- Create a lead magnet for cold traffic.
- Push warm traffic straight to the waitlist.
- Use your emails to bridge the gap.

Now you’re not just building the offer.
You’re building the audience for it, too.

By the time you’re ready to launch...
you’ve already got momentum.

People are warmed up.
They’re primed.
They’re waiting.

Feels less like a question mark.
More like a release party.

​- James