When I first started in this game, I had a scarcity mindset.

I thought success was about working harder..
Cracking a mythical code..
Figuring it out on my own.

And that’s exactly what I did… for months.

Losing money..
Making mistakes..
Trying to piece together a system that others had already figured out.

Then, in April 2022, I was watching ClickFunnels’ Two Comma Club Live—glued to the screen for three days straight.

Kathryn Jones blew my mind with her S.W.I.P.E.S. method of Design Hacking.
Myron Golden changed the way I thought about wealth forever with his 4 Levels of Making Money.
Aileen Wilder hammered DO IT NOW into my brain like W. Clement Stone.

I was eating it up.

And then Russell pitched 2CCX.

$2,500 a month.

I froze.

We were already in the red. Every dime we had put into the business had yet to come back to us. I had no idea how we’d earn it back.

I stood in my living room, watching Russell say:
"You can do this on your own, or you can come with us. We've got it all figured out… We've done it a bunch of times."

And I broke down.

Tears..
Fear..
A war in my head between what I wanted… and what felt responsible.

I looked at Alma.
She’s always been my rock.

And she just said:

"Babe… just do it."

That was all I needed.

I grabbed the business credit card and swiped.

Here’s what I didn’t expect…

When I invested that much into myself, something changed.

My money mindset shifted—immediately.

I was now someone who invested $2,500 a month into my own growth..
I walked differently..
I thought differently.

Within months, I had new friends. I was sitting at a resort in Phoenix… then Orlando… then Mexico… surrounded by millionaires.

That one decision was the first real level-up of my career.

And everything good that has happened to me in business since then…

Every breakthrough…
Every connection…
Every dollar made…

All traces back to that moment.

I stopped trying to figure it out alone.
I put my money where my dreams were.
And I stepped into the life I wanted.

Some risks aren’t really risks at all.

They’re just the price of entry.

🚀

​- James