A few people asked me yesterday what I talked about in the 2CCX Mastermind event.
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​I had a couple of ideas going in, but landed on posting organic content because it benefitted everyone in the room.
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​There were a few aspects to the talk and the first one was about consistency.
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​One of the main reasons why I've posted every day for (almost) a year is that I had a ton of leverage.
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​After Eric Thayne's talk in Mexico on the 60 Second Perfect Webinar, Ted Harty and made a bet with each other.
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​The first one to skip a day would have to pay $100, record a video announcing their failure and post it on the internet!
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​Oh yeah.. and they had to be wearing a dress.
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​This perceived drop in social status was so powerful that it has motivated me to get out a video daily.

How could you leverage a huge drop in social status in order to virtually guarantee that you win with consistency?

Drop a comment below.
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