Taking Your Regular Offer Into a Webinar? Here’s How to Wreck It (and What to Do Instead)

I was on a call with a client today.

They’re running a $997 offer that’s been selling just fine…

...and they wanted to make it “special” for a webinar.

Here’s what they were about to do:

❌ Offer lifetime access to something that requires their time.
❌ Drop the price to $497 to “make it exclusive.”

Both of these would’ve backfired.

Mistake #1: Lifetime Access to Your Time
Sounds good in the pitch. Feels like a prison cell after 90 days. You’ll resent it and start avoiding your own offer. If your time is involved, it needs to be tied to recurring revenue. Period.

Mistake #2: Dropping Your Price
If people are already buying at $997, lowering it doesn’t make you look generous.. it makes you look unsure of your own value. Price tells a story about your positioning. Keep it tight.

So what do you do instead?

💡 Add value.. Don’t discount.
Extend access from 3 months to 6 or 12. Add a bonus resource that’s already built. Include something that makes the offer feel bigger without stealing more of your time.

Simple changes, big perceived value bump.
And you walk away with your margins, positioning, and sanity intact.

If you’re thinking about moving your regular offer into a webinar pitch…

Do it right.

Protect your value, protect your time, and make the offer irresistible without gutting it.

🚀

​- James