Spit the Truth on how your offer works with this Linchpin Newsletter Tip!

I'm going through Yara Golden's Warm Up sequence every day this week so we can level up our Linchpin Attractive Character Flywheel Newsletters and today we're talking about Email 3!

In Email 3, your goal is to let them know how you do what you do!

Here's what it should include:

• A description of how your product or service works… is it a course, a piece of jewelry you wear?
• How did you figure this out? How did you learn that this'd work for other people, not just for you?
• What did you have to start or stop doing in order to pursue this? Lean into the story here…
• Give an emotional reason that separates from everyone else

Add this to your warmup sequence and let's get ready for Email 4!


Check out the Linchpin Jumpstart Challenge for more!