My fellow 2CCXers and me have been going deep on Linchpin since FHL 2022.

There's a lot of moving parts when you put all of the diagrams together but when I think of the Linchpin Framework at its most fundamental, it's is just a couple of things.

• An exclusive focus on recurring revenue over one-and-done sales
• Pushing your back end challenge and webinar sales revenue into paid traffic to increase your recurring revenue

You deliver value regularly and get people to sign up to pay for that recurring value.

Tomorrow we'll talk about what constitutes that recurring value.. See you then!