Community engagement is hard.
Full transparency, I'm not great at it.
So when I heard everyone talking about Skool and how it's made for engagement, I took note, but didn't take action.
Then I kept hearing about how easy it is to get loads of members quickly and engagement is through the roof, I checked some of them out.
Some started out with a bang and died in a few weeks.
Some got huge, but they're useless as a consumer because everyone is gaming the system in order to show up on the leaderboards, flooding posts with useless comments for points.
Here's what I discovered...
There's no free lunch.
There's no magic button.
If you suck at community building, a technology platform won't fix it overnight.
The groups that have been the most valuable to me centered around people and personalities and mimicked real life conversational dynamics.
Niched communities passionate about a topic that most of the world hasn't heard of and couldn't care less about with a strong leader showing up consistently.
Don't think that moving your group to Skool is going to magically make community easy.
You still need to show up regularly, keep the riff-raff out, add value and build trust.
And you can do that on any platform.
🚀
- James
Chief Funnel Builder at Linchpin Funnels
We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!
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