When starting out as an online entrepreneur, it's hard to know if your thing is gonna sell.
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Which is why it's important to *not* build an entire course before you've sold it!

"OK James, how do you sell something that doesn't exist?"

Easy!

Create a Founding Member Launch.

This will increase your confidence that your product is something people actually want.

Here's how to do it.

- In your sales funnel play up the fact that you're doing a Founding Members Launch
​- Set the price to 50% of what you normally charge
​- Record your first week's worth of content
​- Sell it!
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​When you get a few sales, you know you've got something.
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​You can now focus on building out the rest of the content and shipping updates weekly to your new customers.
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​When it's done you can relaunch the product at full price!