You’ve got the funnel.
The offer.
The copy.
The steps.

But something’s... off..
And you can feel it.

You’re doing the work..
But the energy isn’t there.
The emphasis isn’t landing.
And deep down.. you know why.

You're not leaning into why you started.

The real reason..
Not the pretty one..
Not the “I just want to help people” one.

The moment that broke something open in you.
The loss..
The wake-up call..
The thing that made you give a f.

Go back..
Dig deep..

Revisit the memory that still puts a lump in your throat.
The one you try not to think about too much..
Because it hurts..
And subconsciously fuels.

If you want to build something that moves people..
You’ve got to lead from the part of you that’s already been moved.

Don’t sell from the script.
Speak from the scar.

That's where authenticity lies
That’s where the power is unlocked.

🚀

​-  James