Most families follow the script.

Parents work jobs.
Two weeks of vacation.
A summer trip to Orlando or Yellowstone.
The right schools. The right grades. The right degree.

All in the hopes that a college diploma will keep their kids safe.

That was our path.

Until it wasn’t.

Three years ago, Alma and I made a permanent change.

We went all in on entrepreneurship.

No paycheck. No guarantees. No safety net.

Just risk. Responsibility. And the drive to build something bigger.

Our first move?

Filling out an academic leave form—not for some traditional field trip…

But to take our daughter to Unlock the Secrets in Phoenix.

From there?

Mexico.
Three FHLs.
Even a trip to ClickFunnels HQ in Boise.

This isn’t the Standard American Trajectory.

It’s something else entirely.

Running your own business is scary. It’s unpredictable.

But it gives you something no salary ever could—freedom.

No ceiling. No cap. No “annual raises.”

Just potential. Unlimited.

Entrepreneurs trade a false sense of security for something real.

The chance to build their own destiny.

And at events like FHL, that mindset gets normalized.

Risk. Responsibility. Courage. Vulnerability. Growth.

Our daughter isn’t just watching—she’s living it.

And that’s a kind of safety no degree alone can touch.

See you in Vegas...

🚀

​– James