Level 2 might be the "middle child" of the Linchpin framework but for a lot of entrepreneurs it should be their first stop.
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At this tier you provide a lot more value and access compared with Level 1 but you get to 3x your monthly pricing.. and that's not the coolest part.
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​You sell Level 2 continuity with a Dramatic Demonstration!
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Linchpin DDs are most commonly thought to be webinars and challenges but they can also be live streams to your social platform or any other ephemeral event.

On the Thank You page for the registration make sure to invite participants to sign up for your Level 1 continuity.

On the back end of the DD you pitch your Level 2 MIFGE offer.

This includes a different MIFGE from Level 1 along with a 6 to 12 month bulk bundle of your Level 2 continuity.

Throw a party, pitch a big offer at the end and snag a few Level 1 customers along the way.

​Everybody wins!